When your business is looking to outsource its digital marketing efforts to an online agency, it’s always best to work with a Google Partner. With the new Google Partner programme about to launch in early 2022, finding certified experts that can deliver truly telling results for your brand has never been easier.
Before your business connects with a digital marketing agency, this simple guide will answer all of your key questions, such as;
What is the Google Partner programme?
Why is it necessary to work with certified Google Ads agencies?
How can you find a Google Partner?
An introduction to the new Google Partner Programme
If you’ve ever used the Google Ads network to market your business in the past, there’s a good chance that you will be familiar with the Google Partners programme. It is essentially a club for marketing experts and agencies who manage Google Ads campaigns on behalf of its clients. However, acceptance to the group can only be gained by individuals and companies who can prove their value with evidence of excelling in their field.
The new Google Partner programme launches in 2022 will build on the success of the previous membership. Google is updating its programme to ensure that the network remains exclusive to the best digital agencies. The platform also provides members with tools relating to Education & Insights, Access & Support, Recognition & Rewards.
Google Partners must meet a range of criteria to show that their work it optimised to make the most of the Google Ads platform for its clients while also showing that it handles a 90-day $10,000 ad spend across all campaigns. In short, they have to show that they are professional, reputable, and generating significant results.
The benefits of using a Google Ads partner
Regardless of your industry or the company’s size, you want to make the most of your Google Ads campaigns. Working with a certified partner is the only way to guarantee a positive outcome. By working with a Google Partner, you can be sure that you will;
Run campaigns supported by engaging text, images, and content,
Have campaigns that are tailored to your demographic and target customers,
Know that Google Ads bids are making your budget work harder,
Be supported by a team that uses data analysis, A/B testing, and more,
Gain peace of mind from knowing your paid advertising is under control.
Google is the biggest website on the planet and the number one source of traffic for businesses of all shapes and sizes. As well as the direct benefits of the display ads and snack pack showings, it can boost organic traffic to give your business an even stronger presence with local and online customers alike.
Choosing a Google Partner agency today!
The whole purpose of outsourcing this aspect of your digital marketing strategy is to ensure that you gain more traffic and conversions from online and offline audiences while generating a positive ROI. If you can achieve this in a convenient way, that’s even better.
While the new Google Partner programme doesn’t launch until 2022, members of the current group have been able to apply in advance. Meraki Digital has successfully shown that it meets all criteria and has subsequently been accepted onto the new programme. When supported by our expertise in social media, digital marketing has never looked better.
So, by partnering with us today, you can be sure that you’ll receive the best results right away and into 2022 and beyond!
