Search engine optimisation, or SEO, is still very much your golden ticket to showing up in Google search. However, making sure people find you through organic search isn’t always that easy. Sometimes, alongside SEO, you might need a bit of a helping hand. That helping hand is, of course, Google Ads.
Google Ads, let you place ads on specific search results. Sometimes known as pay per click or PPC advertising, you pay Google every time someone clicks through to your website. Therefore, as you’re targeting specific search terms – and as your ads will appear right at the top of search listings – you are already generating some fantastic leads.
For now, however, let’s look at a few good reasons why Google Ads will benefit your business in the years to come.
You’re Converting on Intent
By targeting search terms, you’re advertising directly to customer intentions. It’s a great way to generate leads. For example, if you buy ad space for the search phrase ‘builders in Glasgow’, you’ll be converting people who need help building in Glasgow. They intend to find you. This is different to social media advertising, for example, where you are paying for the chance the right person comes across you, even if they might not want to find you.
You’ll Get a High Return
You might not think that paying for Ads is that cost-effective. That’s where you’d be wrong. As you are only paying for people who click on you, you’re actually taking a fairly low risk. The cost of an ad click will pay for itself many times over if you convert the clicker to a regular customer. You simply have to fine-tune your website and campaign to secure that lead! Luckily, it’s very simple to do, even in the long run.
It’s Regular Interest
One of the drawbacks of SEO is the fact that it takes time to work properly. Organic listings can change over time, and fairly dramatically. With Google Ads and PPC, you can be sure that you are visible online all of the time and someone is going to click on your links. You’ll pay for clicks for as long as your budget remains – it means guaranteed leads, as far as at least clicking through to your website is concerned. Unlike organic traffic, PPC guarantees relevant traffic to your service or product.
It’s a Good Way to Understand Your Market
Your business is going to need to understand its market, and fast. You might already have demographics in mind. However, you’ll never know for certain how you appear to the public until Google gives you some demographics. Google Ads have analytics which will tell you who’s clicking, and who’s sticking around. Therefore, even if your clicks aren’t converting right away, you’ll know how to fine-tune your campaign in future – for the better.
Google Ads is a fantastic system which will allow you to hop the search results and convert on serious searchers. Why risk waiting around for people to stumble across you? Get straight to the point with a paid campaign that drives sales and repeat custom.
If you would like help with your Google Ads Management please get in touch with one of our Pay Per Click experts today and we can advise on the best strategy to grow your business.
